If your home doesn’t look amazing online, buyers won’t even show up.
Let’s be blunt—this one comes down to your agent doing their job. And too many of them just… don’t.
Every buyer starts their home search online. They scroll through listings, compare photos, and decide which homes they want to see in person. So what’s the only thing they’re using to judge your home at first?
The photos.
If your listing photos are dark, blurry, or taken with an agent’s iPhone while they’re standing in the doorway—forget it. Your home instantly moves to the bottom of the list. It might be a great house, but buyers will never know because they’ll never bother to come see it.
This is one of our biggest pet peeves at House Karma. A lazy agent uploads 10 grainy photos and expects a $20,000 commission. Not on our watch.
Why quality photos matter:
- They grab attention in a crowded online market.
- They make your home look brighter, bigger, and better cared for.
- They generate more clicks, more showings, and ultimately—more offers.
And it’s not just photos. Smart agents also include:
- Professional floor plans
- Interactive 3D tours
- Beautiful drone footage of the neighborhood
All of this matters. Buyers want to feel connected before they even schedule a showing.
House Karma Tip:
Before you hire an agent, look up their other listings online. What do the photos look like? Are they professional and well-lit? Is there a floor plan? A 3D tour? If not, walk away.
The better your home looks online, the more buyers will come through the door—and that means more offers and more money in your pocket.
At House Karma, we require our partner brokers to use professional photography, floor plans, and 3D tours. Because your home deserves to be shown in the best light—literally.
