Overpricing the Home

Overpricing is one of the most damaging mistakes sellers make, landing in the top 5 for good reason. When you let emotion set the price instead of data, you’re essentially shooting yourself in the foot. Buyers don’t care how much you spent redoing the patio or that your neighbor “got more” last year if the market has changed. They compare your home against every other one in their price range, and if you’re priced too high, they won’t even bother to come see it. Worse, they’ll compare your overpriced home to others that are priced better and walk away thinking yours is overpriced and underwhelming. This is how homes go stale on the market, and that’s when lowball offers start coming in—if any offers come at all. The key is to price it right from the beginning by studying recent sales in your area, looking at photos, condition, square footage, and upgrades. Be brutally honest in comparing your home, use logic instead of love, and always leave a little room to negotiate since buyers want to feel like they “won” something too.