Pricing Just Below the Even Number

No, this outdated retail pricing strategy actually hurts you in today’s real estate market. While pricing at $199,999 instead of $200,000 used to make things look like a bargain, real estate search engines don’t work like retail clearance sales. Nearly all buyers—over 90%—start their home search online and set price ranges in brackets. If a buyer is qualified for $220,000, they’ll typically search in ranges like $200,000 to $240,000. But if your home is listed at $199,999, it won’t show up in that buyer’s search—you’re invisible to exactly the people who can afford your home. The opposite problem also occurs: by pricing just under $200K, you get shown to buyers searching in the $180K–$200K range, most of whom are looking for a deal and won’t offer full price anyway. Instead, price on even numbers using logical breakpoints like $200K, $225K, $250K. This strategy ensures your home shows up in both upper and lower bracket searches, doubling your exposure and leading to more showings and faster sales