Using Low-Quality Listing Photos

Photos are absolutely critical because every buyer starts their home search online, scrolling through listings and comparing photos to decide which homes merit an in-person visit. If your listing photos are dark, blurry, or taken with an agent’s iPhone while standing in a doorway, your home instantly moves to the bottom of buyers’ lists. You might have a great house, but buyers will never know because they won’t bother coming to see it. Quality photos grab attention in a crowded online market, make your home look brighter, bigger, and better cared for, and generate more clicks, more showings, and ultimately more offers. Professional marketing should also include floor plans, interactive 3D tours, and beautiful drone footage of the neighborhood. Before hiring an agent, look up their other listings online—what do the photos look like? Are they professional and well-lit? Is there a floor plan and 3D tour? If not, walk away. The better your home looks online, the more buyers will come through the door, leading to more offers and more money in your pocket. This is basic marketing that determines whether buyers even consider your property, so don’t trust this crucial step to lazy agents who upload grainy photos and expect a commission.