Not Including a 3D Tour and Floor Plan

Listings with floor plans and 3D tours get 2 to 3 times more views, and more views equal more showings, more offers, and more money in your pocket. Every buyer starts online, whether on Zillow, Redfin, or Realtor.com, scrolling and comparing to decide which homes are worth seeing in person. Floor plans let buyers see how the home flows, if their furniture fits, and if the layout works for their lifestyle. A 3D tour lets them “walk through” the home from their phone or laptop 24/7, building connection before they ever set foot inside. The technology barrier has completely disappeared—creating a 3D tour and floor plan takes about 20 minutes, the equipment costs less than $100 and works with an iPhone, and the software runs about $15/month. If your agent isn’t providing this basic marketing, ask yourself what else they’re not doing. Before hiring any agent, check their other listings for professional photos, floor plans, and 3D tours. If they’re missing, find someone else. With today’s technology, there’s no excuse for incomplete marketing. Great marketing sells homes while lazy marketing leaves money on the table.